Social Media Engagement Questionnaire

The Social Media Engagement Questionnaire (Puspitasari et al., 2025) was developed to assess social media engagement, which involves cognitive and emotional existence that can be identified through the time devoted in the social media cites (Wang et al., 2017). Items were adapted from existing research. The questionnaire had three facets: support-seeking intentions (Wang & Liu, 2019; Zhang et al., 2018), news information engagement (Ku et al., 2019), and commercial information engagement (Lee et al., 2018). The language was originally from English then it was modified and translated into Indonesian. Content validity by native speakers was conducted, and a pilot test was carried out with college students in Indonesia. This measure was administered online to Indonesian individuals. Confirmatory factor analysis yielded a 3-factor structure. Results concerning reliability were reported.

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